...and the Knitters are leading it. Go read this, and make sure you follow the link at the top for a deeper explanation first.
My planned subscription to Vogue Knitting is now on hold indefinitely. I was impressed with the latest issue (it's rare I can even find it), but I do wonder how long they will be able to maintain the quality.
Now go read! Shoo! Tell your friends, hell, write to VK if you feel of a mind. Personally, I'm going to spend my VK subscription money on Ravelry downloads :-)